“It Is What It Is” | Behind the Song, Visual & Lyrics

- Golden Shovel
The Origin of the Record
“It Is What It Is” originated from a beat produced by Raw Beats, initially titled Majestic Bars. The track was written and recorded in Vereeniging during the early stages of the project, focusing on technical lyricism and structured delivery.
During a studio session, artist Lenny was present and began experimenting with melodic ideas for the hook. What started as a freestyle moment evolved into a defining creative shift.
His contribution reshaped the identity of the track — transforming both its tone and message.
The Shift That Changed Everything¶
The introduction of the hook brought emotional weight and clarity to the record. It grounded the track, moving it away from pure lyrical exhibition toward introspection.
This shift led to the renaming of the track:
from Majestic Bars to It Is What It Is.
Themes & Meaning¶
The track explores:
- Personal evolution and growth
- Faith and internal conflict
- Ego and transformation
- Acceptance of life’s unpredictability
Rather than presenting a linear narrative, the song functions as a reflection of mindset — capturing different stages of awareness and identity.
Watch Official Music Video¶
Artistic Signature¶
Golden Shovel delivers:
- Multi-layered lyricism
- Intricate wordplay
- Dynamic flows and cadence shifts
This is not surface-level rap — it is intentional, structured, and philosophical expression.
The Visual Concept — “The Main Man”¶
The video presents Golden Shovel as a mythic force.
Premise:
A warrior meditates in the wilderness.
Peace is interrupted by old enemies.
The response is immediate — overwhelming force.
Visual Style & Execution¶
The visual direction is deliberate:
- Bright colours against dark environments
- Stylised, cinematic action
- Heavy hand-to-hand combat sequences
- Rhythm aligned with drums and lyrical impact
The visuals mirror the music:
sharp, aggressive, controlled.
Action Meets Identity¶
Golden Shovel’s identity as an “action-driven” creator is embedded in the visuals.
The combat represents:
- Internal battles
- External resistance
- Mastery through conflict
Final Reflection¶
“It Is What It Is” is about acceptance.
Not passive acceptance — but awareness.
Understanding that:
- Growth is unpredictable
- Control is limited
- The journey defines the outcome
🎧 Stream the Track¶
Not just bars — a reflection of mindset, mastery, and movement through chaos.
This is where philosophy meets rhythm.
Lyrics — “It Is What It Is”¶
Intro
It is what it is
Verse 1
I came to demonstrate a game the Gs play, with pain on display, Chemical chain reaction from the Free State.
With age came wisdom, ego restrained.
I came out the fire like V these bitches made me see flames.
Shit changed, clean slate, no bitch stain.
They came down like dominoes my circle shrinking with each day.
I dream chase on the milky way, Jean Gray.
In dream state secrets unfold like origami in prison break.
I'm out of this world like Peter Bishop.
A king of another kingdom who slaps you with practical wisdom.
Grab your ankle drag you out your trashy disposition
The world's a stage for collective insanity exhibition
Bob Dylan rock. Dark Phoenix pop.
God given bars. Non believers yall can suck Stephen's cock.
Been down on my knees praying corrupt leaders stop
Now I'm practicing the subtle art of not giving a fuck.
Bridge
My dogs salivate when I ring bells, classic material I give you Intel
A King's man with no wing man I bring man to the ring then slap 'em for stepping in my dominion
Hook
Shocker make you harder than concrete kare mathata
Hard for a yungin to live
We're spiritual beings but yall girls still want the weave
It is what it is I just wanna get me a crib
Verse 2
Grace on my path, faith on my breath on way to depression I jumped off the train and started jogging back.
The halo effect "highly favoured" engraved on my chest
I came to collect the offering yall can pay in cash.
Majestic bars all dressed in Gold. Rock stars etched in stone, scars and art juxtaposed.
I caress the mind, body just to touch the soul
Yall wanna blow I treat game like a whorehouse I come and go.
And preach emotional intelligence gospel
Reach for the pinnacle the hierarchy of Maslow
Speaking of Maslow ego tripping across the cosmos
Switching the bars for transformation like Paul the apostle
From optical illusion to the unseen
From a villain to a hero and rocks in between
From Pac to Big yall rock with the Gods In me
Yall must agree I'm out to preach mastery like I'm Robert Greene
LYRICAL BREAKDOWN
This track includes layered references to:
- Bob Dylan
- Dark Phoenix
- Peter Bishop
- Abraham Maslow
- Paul the Apostle
- Tupac Shakur
- The Notorious B.I.G.
- Robert Greene
Positioning Golden Shovel as:
a philosophical storyteller within hip-hop culture.